| Pipeline
Development: |
| |
|
 |
Preparation
of an integrated European marketing
communications plan that will enable
you to quickly generate demand for your
products and services and raise awareness
amongst your key target audiences. |
|
Hands
on execution of plan by experienced
European marketing professionals –
access to a cross section of skills,
public relations, marketing communications,
events etc. |
|
Implementation
of specific marketing programmes including: |
| |
|
 |
Public
relations management: preparation of
agency brief and agency selection and
identification of target media, direct
creation/adaptation of relevant press
materials, management of European press
tour, identification of relevant speaking
opportunities |
|
Events
management: design, logistics and coordination
support for events including trade shows,
conferences and seminars |
|
Direct
marketing: coordinating with Sales activities,
the creation and execution of targeted
campaigns including identification of
target audiences, localised materials
and response follow up |
|
Collateral
and web localisation: as required according
to your country launch plans Advertising:
if appropriate to your launch, prepare
creative brief, advise in selection
of creative agency and identify target
media |
|
Research
Projects: these may include qualitative
or quantitative studies, catalyst research
(headline driven), sector analysis,
buyer behaviour |
|
Product
launch: preparation and execution of
specific launch plans at the country
level to effectively introduce new products |
|
Company
launch: create and execute on effective
company launch plans by country |
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2002
01Consulting