It is a proven Sales Qualification Methodology, applicable to any complex B2B Enterprise Sales Process. It may be referred to as the MEDDIC CHECKLIST, or even MEDDIC SALES PROCESS (imperfect). This renowned sales methodology is being taught at MEDDIC ACADEMY where you can get both in-person and online trainings and coaching.
It comes from PTC (Parametric Technology Corp.), a PLM software company . Darius Lahoutifard, founder of 01consulting, was a member of that initial international sales leadership team at PTC. He took PTC Southern Europe from $4M to $27M in 3 years, beating the main competitor in their own fiefdom. He naturally contributed to the elaboration of MEDDIC and later practiced it in his career including his sales leadership roles at THINK3 and Agile/Oracle among other companies.